LEGO Bluey Brick-Built Bluey Family

Gift details

Bring the Heeler family to life with a playful, hands-on gift that sparks storytelling and together-time. This build-and-play set is a thoughtful gift for young Bluey fans who love mixing creativity with imaginative role play — perfect for birthdays, special occasions, or just because.

Why They’ll Love It:

• 🎯 Customizable character faces – Kids can change eyes, snouts and eyebrows to match the mood of their stories, encouraging expressive, open-ended play.
• ✨ Posable, brick-built figures – Arms, hands and tails move for active scenes and lifelike interactions that boost fine motor skills and creativity.
• 🏡 Iconic show accessories – A bonfire, marshmallow, camera, xylophone and more bring familiar moments from the show into imaginative home and outdoor play.
• 🔊 Multi-sensory storytelling – Visual customization and role-play props invite dialogue, sound effects and shared storytelling between siblings and friends.
• ⚡ Neat, built-in storage – Accessories tuck away inside the four figures for easy cleanup and compact display when playtime ends.
• 🎁 Ready-to-share gifting experience – A recognisable character set that delights kids and makes an instant, memorable present for Bluey lovers.

Perfect For:

• Fans of the Bluey TV show aged 5 and up
• Young builders who enjoy character-driven play
• Siblings or friends who like imaginative group play
• Birthday gifts, holiday surprises, or reward moments

Tech Specs Overview:

• Pieces: 466
• Ages: 5 years and up
• Includes: 4 buildable figures (Bluey, Bingo, Mum, Dad) plus multiple show-themed accessories
• Figure heights: Bluey & Bingo ~13 cm (5 in); Mum & Dad ~15 cm (6 in)
• Model: 11217
• Compatibility: Works with the LEGO Builder app for guided digital building and 3D viewing